Anti Diary Trend
The popularity of vegan milk brands, especially oat milk, is steadily rising, whereas the production of dairy milk is declining. Once unavoidable and beloved product – dairy milk – is steadily losing the battle of popularity with vegan kinds of milk. Such as soy, rice, oat milk, etc.
It is predicted that the growing demand for dairy-free milk might be the reason why the sales of dairy milk are declining. The rise of vegan milk is certainly making a huge impact on the dairy industry. However, it hasn’t happened overnight. Dairy milk has been losing popularity for already a decade.
It may sound surprising, but there is a chance we might not be able to buy cow’s milk in shops in the future. At the conference in Glasgow, the industry experts predicted that the dairy industry might cease to exist in the following decade.
According to Dr. Judith Capper, who is a livestock sustainability consultant, if the anti diary trend continues, the dairy industry might not exist five to ten years from now. Simply, if the product demand changes and the consumption of dairy milk, butter, cheese, and cream stops, there will be no need for the dairy industry in the future.
Vegan Milk vs Dairy Milk
Let’s look at the numbers. According to the Dairy Farmers of America, a national milk marketing cooperative in the United States, which produces about 30 percent of milk in the US. Their total sales were around $1.1 billion lower in 2018 than the previous year.
On the other hand. The sales of vegan milk increased by 9 percent, or $1.6 billion, as reported by Plant-Based Foods Association. It can be noted that the demand for oat milk is particularly rising.
In 2018 there was even a shortage of oat milk, so the consumers of oat milk created an online marketplace for re-selling oat milk. Sometimes even for $200 per case of oat milk. Also, according to research by Mintel, vegan milk sales in the United States have grown by 61 percent in the period between 2012 and 2017. However, the rising popularity of dairy-free milk is not only apparent in the United States.
It has been stated that young people in the United Kingdom are also on the lookout for vegan alternatives to dairy products. Approximately 30 percent of them stated that they reduced or cut out dairy products from their diet.
Oat milk and its benefits
Oat milk is the hot thing on the market, and there are a few reasons why everyone is buying and drinking the milk made of oats nowadays.
- It’s perfect for those who are lactose intolerant or looking to cut down on lactose. Dairy milk can be hard to digest due to lactose, the sugar found in cow’s milk and other dairy products.
- It’s very nutritious: oat milk contains more calcium than dairy milk and provides 36 percent of the RDA (recommended daily allowance) for calcium. In addition to that, it contains more than 10 minerals and 15 vitamins. Apart from calcium, it is particularly high in vitamin A and iron.
- Oat milk is a perfect dairy milk alternative for vegans, vegetarians, and anyone who is avoiding dairy products due to ethical, environmental, or health reasons.
- It’s easy to make your own homemade oat milk (you can find the recipe below)
- Oat milk is also a good option for anyone who would like to lose weight. Compared to most other kinds of milk, it is lower in fat and lowers in calories.
There are many benefits in favor of drinking oat milk. So it is no wonder that anyone who is looking to replace dairy milk with vegan milk gets drawn to oat milk!
Homemade oat milk
Buying oat milk in the shop is definitely the most practical and fastest way to purchase your dose of oat milk. But the most healthy type of oat milk is the homemade oat milk. It’s fresh, healthy, cheap, tasty, and easy to make.
All you need is 10 minutes of your time and the following ingredients: 1 cup of rolled or steel-cut oats, 4 cups of water, and salt. You can sweeten it by adding maple syrup, vanilla extract, cocoa, date, or berries. It’s pretty simple to make it. You just need to blend all the ingredients in the blender until everything is well blended and then use a cotton towel placed over a bowl to strain it. The milk should be kept in a refrigerator for no more than 5 days.
- 1 cup of rolled or steel-cut oats
- 4 cups of water, and salt
- Maple syrup